Cringe or Connect? LinkedIn Like You’ve Never Seen It Before!

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Good morning, Sia.

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Good morning to you.

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Good morning, everyone who's literally joining us right now.

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I'm so excited.

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I can't wait to start.

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Can I just tell you right now, like all my alarms, have like notifications I set up for

this, right?

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And they're all going off right now.

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So I'm like, well, I'm trying to talk to you.

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It's like bling, bling, bling.

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Well, that means we're on time.

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which is good.

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Yes.

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Hello, Charity.

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She's here.

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Thank you for being here.

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Oh my gosh.

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Okay.

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So I'm like, I'm like going back and forth here.

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Sorry guys.

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Oh my gosh.

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Good morning.

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Sarah Yolanda and Oh my God.

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Woohoo to all of you.

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Okay.

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So this is, is so funny.

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Our friends are all here.

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We're so excited.

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you.

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And in my magic mirror, I see charity.

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Hi, charity.

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I see Sincera.

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Hello Sincera from Orlando, Florida, birth, my birth town.

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Who let Orlando in?

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did, we, did.

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Yolanda, my new hometown in the Big D.

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So hi, good morning Yolanda.

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we've got, my gosh.

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And we've got Anne.

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Yes.

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you know what?

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Hey, while we're trying to like, we're saying hello to everyone.

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Can everyone like type in and let us know where you're coming in from?

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Please, please, Because we know where Stephen Eng is.

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New York in the he's a...

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He's maybe like 40 miles from me.

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Right now.

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Yeah.

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40 miles to me in New York feels like, oh, he's another state.

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Yeah, I guess.

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No, but he used to be much closer, right?

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Stephen, you used to be more like 15, 20 miles from me.

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It was pretty close.

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Now he's about 40 miles from me.

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Well, look, Janet, and did you catch Holly Price is here?

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I'm so excited he came.

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Holly Price!

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And Janice is here.

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hello, Anna Webb.

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And Monica.

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she's a dear friend of mine.

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Thank you for showing up.

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Melissa's here.

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Melissa is much closer to me.

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She's probably exactly like three miles from me.

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you know, I was just going to say like all these wonderful people that I'm sure they're

like, we'd rather you not let us know how far away we live from each other, but you know,

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we live in the state.

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I mean, but that's the thing about, okay, us, us LinkedIners that have made friendships

with each other, we forget that we're an online profile.

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So my apologies, everyone out there.

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We are not going to show where you live, but you can say it's Tom if you want to.

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So, you know, New Orleans is big enough.

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Uh, so I didn't say, hello.

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saw Eden was here from New Orleans.

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Thank you.

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Oh, and I realized you're Austin.

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Oh, from Austin road trip to Austin.

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you've never done a road trip from Austin, like our Dallas to Austin, is so much, not fun.

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Like literally there's like speed traps like it.

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there's always construction.

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It's like a miracle to get down there.

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have actually never been to Austin.

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I've been to Dallas quite a few times, but never Austin.

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And Monica, I know, is in Maryland.

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And I know exactly where she lives, and I will not reveal it during the show.

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OK.

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I think everyone appreciates it that they don't live on 42 seconds of 54th Street and 42

second what?

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I'm still making this up, but it's really funny.

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OK, guys, this is great.

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So I got to say, Leslie, we've known each other for, we've never met.

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We've known each other for years now.

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So what was it about it when I said, dude, we were just like socializing amongst one

another and we're just commenting about some of the posts that we were reading.

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And then I had mentioned, are you familiar with the Reddit, LinkedIn Lunatics sub Reddit?

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And you said no.

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And then we started going down that rabbit hole.

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So when I initially, you know, just,

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We bantered about it.

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What made you say, we just need to do this.

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Let's just do a show.

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What made you spark your eye?

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You are the spark.

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Because it really started when we first met, when you're just like, we should get on a

Zoom.

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I'm like, I don't know who this person C is, but sure.

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And I remember you telling me, you know, and you were really thinking, I could see the

thinking going, you need to be on video.

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And I'm like, oh, no, thank you.

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So every time you've told me to do something or suggest something, it's always been great.

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So when you said the subreddit group and I started reading it, I'm like, all right, if she

thinks it's good, I'm going to go for it.

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So I didn't put much thought into other than I just say yes to whatever you ask.

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I seem to have that effect on people.

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I swear to God, I'm not pushy.

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I like it myself more to the, you know.

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there's like a little devil on your shoulder, there's an angel, and then there's the devil

or the playful one is what I like to call it.

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Yeah, I'm just there to inspire you.

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That's all.

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Yes.

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Well, and you always have great ideas and it was a chance to spend time with you.

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So it was yes, yes, yes.

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Oh, I know it because life happens sometimes.

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Sometimes is it sad?

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This is the only way that we can actually like stay in contact.

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Yeah, I know.

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Okay.

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Well, so one of those reasons for me, the reason why I was totally into LinkedIn lunatics

and everyone, this is our first episode.

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Doesn't necessarily mean that it's always only just going to be us too.

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There's going to be times we're going to rotate around, I believe, because I think, I

think it matters to share opinions because I with the topics we're going to be talking

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about today, or the, highlights of our LinkedIn lunatic miss of it all.

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I think people are wanting to chime in their opinion.

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And I couldn't think of a better person other than you, the conflict strategist.

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to really add the EQ because I'm easily one to be like Judgy McJudgerson and be like,

rawr!

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And I feel like you balance it out.

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That's why I also felt like, my God, I love you.

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You're amazing at what you do.

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And I think you really do help make what could be potentially, I mean, you guys, this is

gonna be good, bad, ugly, okay?

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So we're not always gonna be defending our LinkedIn lunatics, if you will, but sometimes

we might offer constructed, you know, love and or my-

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Defend him, be him at least.

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Who knows what So everyone, are you guys all ready to hear and see what this is all about?

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Yes.

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Leslie?

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Okay, everyone, if you are ready to go, could you kindly give us like a big like the green

round of applause emoji on LinkedIn.

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Just give us that so I can see them flying by right now.

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Make sure that you were like, okay, shut up, see it.

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You guys are talking too much.

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Let's get the show on the road.

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Give us some green applause please.

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and I'll even kick it off.

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Green applauses look like that.

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So just click it a few times.

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That would be great for me to see.

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wait, wait, wait, And I know you have some music or sound.

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Well, it said trivia countdown, but I forgot I changed it.

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So we'll just do the dream sequence.

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Look at all the green applause.

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Yay Yay Okay, so ready.

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Let's go for the first one my friend.

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Yes, please.

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This is a goodie Okay, very first one now.

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I know this is hard for you guys to read.

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Don't worry about it will read it for you If I don't wear my Rolex my Ralph Lauren t-shirt

my Gucci shoes my Gucci socks to the gym

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then I just don't feel like doing sports.

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Take a look.

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Daily training in a gym is not only fitness, it's also a statement.

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You don't go to the gym just to sweat.

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You show who you are.

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Your outfit, your accessories, even the bag you show up with.

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And yes, mine is also from Gucci.

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It all says more than words could.

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In addition, good demeanor is a form of respect towards yourself and the people you meet.

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Just like in business, you show that you take your environment, your job, and your mission

seriously through high quality clothing and a well-groomed appearance.

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And best of all, it motivates more than any personal trainer could.

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When you know that you're not only doing your best in training, but you're also looking

great doing it, everything is better.

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The result?

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You stay fit, live your status, and on top of that,

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You can make high quality contacts in your premium gym.

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What more could you want in life?

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Therefore, dare to show who you are in the gym as well.

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What outfit and accessories do you wear in the gym, Leslie?

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OK.

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First of all, I need to cut through his labels.

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that's usually what I try.

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You know, when the fluff is there, is there a deeper message?

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I mean, if the designer labels were eliminated, would I still want to hear this message?

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I just think personally, I'm not ever going to wear a Rolex or any kind of watch like that

while I'm working out.

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And he really, I know it was his hook, but he really unhooked me.

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So it was really hard to find the message in there.

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And it was a little bit too...

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you know, too much of a lot of turns to get to some business message.

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So I think this is a a lot of things are going on in here, at least in my brain.

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I feel like a lot of things are going on.

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One of one major thing that I think is going on is is this about him wanting to promote

himself and the fact that he owns Gucci product or allegedly can afford said Gucci

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product?

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Is this a humble brag of I go to the gym?

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Is this a, flaunt of, you know, I, I project status over all my values is in the status of

things.

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and then there's also the, maybe it's a fricking, you and I talked about this.

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What if this was a joke?

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Yeah.

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What if this was satire written on it?

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Like, like,

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100 % like I'm doing it to get bait click as a since that I was saying and I'm I'm seeing

everyone's comments flying by I'm gonna catch up here.

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all right, Leslie, what do you what where's your brand and brain for him?

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I don't know if there was that much thought put into it.

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So I don't think there was something much deeper.

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I think he thought like he looks good.

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And I want to talk about what I'm wearing.

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And

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somehow he was trying to connect it to LinkedIn because clearly this maybe didn't belong

on LinkedIn.

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And that's what he kind of got the feedback on the subreddit group from that.

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Like, what is this?

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Why are you wearing this to the gym?

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And I think Melissa wrote it, like, you want to look good.

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You want to feel good when you work out or go to the gym.

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But Gucci, you know, and the Rolex watch, I don't even have a watch on.

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There's clocks usually all over the gym.

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So I'm not sure what he was kind of accomplishing, but way too much like in this one post.

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It didn't have to be all that.

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And plus, I think he had a photo and he wanted to share the photo and then the text came

later.

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So that was one thing that, yeah, I probably, I removed him obviously because we, again,

we want to be respectful to everyone that we highlight on here, whether, you know,

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they intentionally or unintentionally, I consider it more like lessons that we can all

learn from one another, right?

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So I don't want to shame the guy, but I'm not gonna lie to you.

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I don't think I would call him a friend.

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I don't think I could make a friend with him because I think he wouldn't want to be

friends with me.

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He wanted to be friends with himself.

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Yes, exactly.

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And that's really what it was.

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It was one of those photos where he's holding the phone up, you know, in front of the

mirror.

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He's trying to get that perfect shot.

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He, this was one of the people, he was highlighted multiple times.

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on Lesley Luna ticks.

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So it really did catch the attention, let's put it that way, of many of those

subredditers.

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I mean, so again, is this guy doing it to be a, again, like Melissa said, I felt like, my

God, is he a joke, like a satire?

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Because like, so Jeff, shout out Jeff Walliner, he does satire.

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He's a comedian.

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if you don't read his posts carefully,

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I could see where some individuals would be like, my god, this guy is like, you know, a

jerk or whatever.

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It's like, no, no, no, no.

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If you're actually reading it and paying attention, like, you know, let's read it like a

seventh grade level here, people's, you know, you'll get it.

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By the way, yes, Stephen, that was broetry.

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I would like to share that.

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Yes, it was.

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I don't know the word.

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That's hilarious.

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I love that.

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Great comment.

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Kimberly's here.

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Accessories in the gym.

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It is funny.

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And I guess if he did want to, if it was satire, then maybe that's the point for all of

us, figure out a way to make that part clear, whether it is through an emoji or your last

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PS or something, because otherwise we are, we tend to read posts from a serious angle.

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I like the humor.

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We all insert it, whether it's in the comments or whether it's in a post.

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And because we're not together and I can't see your face, you have to find some way to

send that smile to me or the laugh or the giggle.

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So that's why I'm not sure if it was satire, but I think that's the lesson for all of us.

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Like let, figure out a way to let people know.

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Yeah.

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Yeah.

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So, okay.

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What can we do?

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Okay.

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So if we were to decide this guy is our friend and he wants to be friends with us.

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How would you approach it?

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Because we are all active posters.

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How would you approach a friend to say, hey, dude, we need to talk about that post you

made?

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How would you address that?

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I might not say it like that.

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Dude, what the hell?

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We really need to talk.

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That's probably the worst thing, whether we say it in the workplace or anywhere.

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People are just like, oh my god, what is it about?

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it sounds like something bad is coming.

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So I would just be like, hey, what was behind the post?

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What led you to post that?

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And just in that very neutral kind of question so that hear that and then be like, wow,

you know, when I read it, I didn't see it like that.

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So if you had put, and in the case of satire, hey, if you had put like a little laughing

emoji at one

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point, I would have realized that.

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I thought you were totally serious.

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And I was trying to figure out if Gucci was paying you, you know, to do the post.

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So that's where I would get it from a conversation, but ask that like kind of what

questions so that it leaves room for him to feel comfortable saying whatever was on his

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mind.

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So what if they were like, no, that was 100 % intentional.

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That's exactly what I meant.

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And that is exactly what I want to convey.

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How would you approach that then?

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I'd still go back to like the rules we have to remember when it's written, we all hear it

in our own voices.

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So maybe, you know, he needs to consider that there's a lot of different ways people are

seeing it.

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It was probably evident in the comments on his direct post, as well as why he was picked

to be in LinkedIn Lunatics that we, many of us read it differently.

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because of the way he presented it.

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And we have to say stuff out loud.

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When I write a post, I will read it out loud to myself and go, wait, that doesn't sound

what was in my head.

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Make sure what we're writing down sounds like it.

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And then be aware that there's someone else who's going to read it.

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And are you OK if they read it from a different angle?

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That could be OK.

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But if you want everyone to interpret it the way you're intending,

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You have to figure out how to insert that.

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That's such a great point you make.

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Because there have been times when I've written things, many times professionally, I'll

write an email and I'm like, people are just like not understanding like, you know, that

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it was a joke or whatever.

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So that wasn't my intent.

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That wasn't my intention.

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That's always a very common statement, right?

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Side note, guys that are having internet consistent issues over here, go to YouTube.

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Go to YouTube, you guys, if you guys are having challenges.

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So Jess and Steven, Eden, if you guys can, or refresh.

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Sometimes LinkedIn is funky like that.

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But if you guys are getting issues in, I don't see, so I'm not quite sure, you guys.

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I'm seeing back.

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could be mobile versus desktop.

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Lately, think mobile has had more of those glitches again, because I think there have been

a lot of updates.

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Yeah, with algorithm so it causes some of that.

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So yes Well, I will say good news is the fact that Raquel is multitasking.

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I know she's at an event She's gonna get a chili cookoff.

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So she's gonna be able to chef Lena.

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So anyone that's a We are I'm on the board full disclosure.

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So I'm just gonna pimp them out.

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So Lena's foundation is if you guys know Lena Lay or traing lay she won chopped

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for the fog wall, I think it was.

314

: 00:19:04

And so she is down in Houston and she started a nonprofit feeding those in need in down in

Houston area.

315

: 00:19:12

So it's an amazing cause.

316

: 00:19:14

I guess because of their cause, they got invited to be judges for chili cook-off.

317

: 00:19:19

How fun is that?

318

: 00:19:21

I love it.

319

: 00:19:22

love it.

320

: 00:19:22

reason why I said it was Raquel is texting from her phone.

321

: 00:19:27

It's finally showing up.

322

: 00:19:28

Okay, cool.

323

: 00:19:29

And then I also know Mary Baker is here.

324

: 00:19:32

Hi, Mary.

325

: 00:19:33

And she's on YouTube and everything is good there.

326

: 00:19:36

So.

327

: 00:19:38

Excellent.

328

: 00:19:39

OK, awesome.

329

: 00:19:39

Awesome.

330

: 00:19:40

Hi, Mary.

331

: 00:19:41

get to the next one.

332

: 00:19:43

We should.

333

: 00:19:44

We should.

334

: 00:19:45

We should.

335

: 00:19:45

So let us move on to the next.

336

: 00:19:47

And next one is drum roll, please.

337

: 00:19:51

wait, that's me.

338

: 00:19:54

wait.

339

: 00:19:54

Where's my drummer?

340

: 00:19:55

either one.

341

: 00:19:57

That's me.

342

: 00:19:59

There it is.

343

: 00:19:59

this one's easier.

344

: 00:20:00

What are to OK.

345

: 00:20:02

This is my personal favorite guy here.

346

: 00:20:04

Want to read that one off?

347

: 00:20:06

I'll read it off.

348

: 00:20:07

So it's a LinkedIn guy ordering coffee.

349

: 00:20:10

And the barista says, can I have your name?

350

: 00:20:13

The LinkedIn guy, it's John.

351

: 00:20:16

Barista, thank you.

352

: 00:20:18

Or it's started, thank you.

353

: 00:20:21

LinkedIn guy, MBA, CFA.

354

: 00:20:23

Barista's like, OK.

355

: 00:20:25

Wait, fractional CFO.

356

: 00:20:28

Sass Rockstar.

357

: 00:20:30

Barrister's like, John is fine.

358

: 00:20:33

Wait, just one more.

359

: 00:20:35

LinkedIn top voice.

360

: 00:20:39

my gosh, that's okay.

361

: 00:20:40

Wait, wait, on.

362

: 00:20:42

wait, that's

363

: 00:20:47

Okay, you know what we should have done?

364

: 00:20:49

We should have played this like a play.

365

: 00:20:50

Like I could have been Barista and you could have been John.

366

: 00:20:54

we'll remember that for next time.

367

: 00:20:55

We'll do it for the next time.

368

: 00:20:57

Yeah.

369

: 00:20:57

Hey, this is show number one kids.

370

: 00:20:59

We're working out our, we're working out our not kinks.

371

: 00:21:03

That's that sounds wrong.

372

: 00:21:06

We're working out the adjustments.

373

: 00:21:10

Yeah, I like kinks.

374

: 00:21:11

Screw it.

375

: 00:21:11

I don't care where your brain goes, people.

376

: 00:21:13

You're working out the kinks in the armor.

377

: 00:21:14

Chink, chink, chink.

378

: 00:21:16

No, that doesn't say chink.

379

: 00:21:17

my gosh.

380

: 00:21:17

Clink?

381

: 00:21:18

No.

382

: 00:21:18

What are the words?

383

: 00:21:20

And by the way, full disclosure, I am quarter Chinese.

384

: 00:21:22

So me saying chink was not meant to be.

385

: 00:21:24

Don't cancel us, peoples.

386

: 00:21:26

All right.

387

: 00:21:27

So, okay.

388

: 00:21:27

Let us talk about this LinkedIn guy.

389

: 00:21:29

What is the deal?

390

: 00:21:31

I'm all about applauding your hard work.

391

: 00:21:34

If you're, if you're a doctorate of anything, um, I respect it.

392

: 00:21:39

Monica's like, can't not with the acronyms girl.

393

: 00:21:42

I hear you on that.

394

: 00:21:43

at the same time, if you worked 12, 20 plus freaking years, like, I don't know guys.

395

: 00:21:50

I don't know.

396

: 00:21:52

This is the one where like I have a strap.

397

: 00:21:56

One of my strats on my blog is PDU.

398

: 00:22:01

It means, please don't use acronyms.

399

: 00:22:07

So that's part of it.

400

: 00:22:09

I get it.

401

: 00:22:10

You've earned these credentials.

402

: 00:22:13

But if you're the only one who knows what they are, just listing a whole bunch of them,

it's not even highlighting.

403

: 00:22:20

I'm not remembering them all.

404

: 00:22:22

And you know it.

405

: 00:22:23

People have it in their headline.

406

: 00:22:25

Many people have it in their names, where it just goes on and on.

407

: 00:22:30

find a way to get like get it in your about section, get it in your experience.

408

: 00:22:36

We want to know all those credentials, but I don't, I'm not going to remember them.

409

: 00:22:41

I want to remember your name and just something about you, but not this long list or it's

forgotten.

410

: 00:22:52

Right?

411

: 00:22:53

No, 100%.

412

: 00:22:54

100%.

413

: 00:22:55

So there are folks, and I understand there is a reasoning behind they want the acronyms

after.

414

: 00:23:05

Like there's one friend, and I'll say it, I happen to be in the cybersecurity industry and

there aren't a lot of women in leadership in the cybersecurity space.

415

: 00:23:17

So having like the CISO title,

416

: 00:23:20

get, know, having a CISSP accreditation as a female, I could see where it's like, it's to

differentiate to say, I'm qualified, I can do this job, I can do X, Y, Z.

417

: 00:23:33

So I am torn on that because I get it here, LinkedIn guy at the Starbucks or at any coffee

shop, that's too much.

418

: 00:23:42

I also believe if your whole identity is, I'm Sia and I am a blah, blah, blah, blah.

419

: 00:23:48

That's it.

420

: 00:23:49

I think that's

421

: 00:23:49

that might be going too far, if that makes sense.

422

: 00:23:52

Yeah, but it's also just less is more.

423

: 00:23:56

We all know, like, everyone's attention span is shorter.

424

: 00:23:59

So if you're going to list all these things, I'm not even going to remember them.

425

: 00:24:04

Only one is going to stick in my mind.

426

: 00:24:06

So maybe get me to remember the one you want me to remember and add the rest in.

427

: 00:24:14

somewhere else, like find, you know, less is more for your name and your title.

428

: 00:24:20

Get it in there.

429

: 00:24:21

I'm going to read it.

430

: 00:24:22

I want to know more, but don't put it all, you know, long list of 10.

431

: 00:24:29

So Holly has the right point.

432

: 00:24:30

Maybe as part of your LinkedIn title, say, well educated person.

433

: 00:24:37

You could look down below.

434

: 00:24:38

if you want to see what it means.

435

: 00:24:39

mean, like I can see that with like, you could say super hella educated or like,

436

: 00:24:44

Like if you have that in your title and I was a recruiter, I'd be like, okay, are they

being snarky or not?

437

: 00:24:50

But it would grab my attention and I would look, you know what I mean?

438

: 00:24:54

And I feel like that's where, know, there's only, I hate to say it guys.

439

: 00:24:59

If you're a PhD MD, blah, blah, blah, blah, blah.

440

: 00:25:02

To me it'd be like, meh.

441

: 00:25:05

it's, it's, you know what it is?

442

: 00:25:08

It is almost like us kids when we first graduated college, we,

443

: 00:25:12

wrote down 3.4 GPA or in my case 2.4 GPA.

444

: 00:25:18

Like no one cares about your GPA people.

445

: 00:25:21

we, okay, you went to school.

446

: 00:25:22

Congratulations.

447

: 00:25:23

Like proud.

448

: 00:25:24

And I'm to make fun of Raquel even though she's supporting us.

449

: 00:25:26

Proud Aggie.

450

: 00:25:27

Now I get it.

451

: 00:25:28

Aggie, she's proud of it.

452

: 00:25:30

And that's part of her identity, right?

453

: 00:25:32

That she's putting one and I'm going to them.

454

: 00:25:35

If I don't know what it means, I'm going to look it up.

455

: 00:25:38

what's a proud Aggie?

456

: 00:25:40

Now I've not.

457

: 00:25:41

only like there was one thing there that she focused on and now I know what it is I looked

it up and I'm always gonna remember like wow are there other proud Aggies out there but

458

: 00:25:52

I'm gonna remember Rocky is a proud Aggie.

459

: 00:25:56

Hardcore like you don't mess with her her ID-ness of it all like so and the look on her

face of like sheer disappointment that's like what I'm like

460

: 00:26:06

Because I'm California and we don't have like college teams that we care about from a

sports perspective.

461

: 00:26:11

We just don't have that pride as much, right?

462

: 00:26:13

So I remember telling her my very first game was University of Oklahoma versus A and it

was up in Oklahoma.

463

: 00:26:20

So obviously, you and I know nothing about the teams.

464

: 00:26:25

All I said was, man, A I go, dude, you guys have an amazing band.

465

: 00:26:30

Like you guys, your band is amazing.

466

: 00:26:32

She's like, of course, world class.

467

: 00:26:33

And I'm like, that's all I know about your school is that you got a band.

468

: 00:26:38

I love that.

469

: 00:26:39

Yeah, the look of sad sadness.

470

: 00:26:42

I want to shout out that from a social media perspective, if I may.

471

: 00:26:47

Aggies, A &M physics department has a really good YouTube channel and they do experiments

and they record.

472

: 00:26:55

So a lot of their professors like will just like highlight some of their own little

tidbits.

473

: 00:26:59

And I just want to give a shout out to you because that's

474

: 00:27:02

As a person that's big fan of STEM, though I sucked at it in school, it was really

encouraging to be like, I want to learn more.

475

: 00:27:09

So shout out.

476

: 00:27:10

I love that.

477

: 00:27:11

I'm going to go check it out after this.

478

: 00:27:14

There's so many good comments that we made.

479

: 00:27:16

And new additional people showed up.

480

: 00:27:18

Lorraine is here.

481

: 00:27:19

Great insights on personal and professional branding.

482

: 00:27:22

think that's if someone asks us, like, why are you doing this show?

483

: 00:27:26

In the end, we're using things that could have some humor, some maybe we'd cringe at.

484

: 00:27:32

But in the end, we're really still talking about like, so what can we all do better on

LinkedIn?

485

: 00:27:38

And to hear other people's perspectives because how you read it or how I read it is

probably different and how each of the people in the audience are reading it.

486

: 00:27:49

And we have to keep those in mind, not that we can control how people are gonna read it,

but to be aware.

487

: 00:27:55

So if you post something and you really don't want that kind of response,

488

: 00:28:01

Then you know, you know what, got to switch it up.

489

: 00:28:04

Maybe I have to call someone and read my post beforehand to say, hey, how are you hearing

this when I say it out loud?

490

: 00:28:12

So it's just keep it in mind because I think people get shocked in the comments.

491

: 00:28:17

Like, I don't understand why I'm getting these odd questions or people don't understand

what I said.

492

: 00:28:22

Yes.

493

: 00:28:22

Well, you know what you were thinking in your head, but it doesn't always get onto the

screen.

494

: 00:28:30

One.

495

: 00:28:31

Or if you're like me, like where my attention span literally jumps between 15 different

things, what was going on in the brain like wasn't exactly what was said because your

496

: 00:28:43

brain moves faster than your mouth or your typing skills.

497

: 00:28:47

So speaking of which where your message and intent don't match up, shall we move on to our

last one for today?

498

: 00:28:54

Oh, Yes.

499

: 00:28:56

And by the way, Dr.

500

: 00:28:58

Kim.

501

: 00:28:59

I get why you have it on the side of yours because I know in the nursing space, you have

to differentiate.

502

: 00:29:05

get it.

503

: 00:29:05

I get it.

504

: 00:29:06

Don't get me wrong.

505

: 00:29:07

I absolutely get it.

506

: 00:29:08

And we don't want them to align you beautiful.

507

: 00:29:10

We're not saying anything of that, but there are some individuals that like, like on

LinkedIn, it's appropriate because I get it.

508

: 00:29:15

It's it is professionals, but yeah, barista.

509

: 00:29:18

Yeah.

510

: 00:29:18

We don't need to know.

511

: 00:29:20

Yeah.

512

: 00:29:21

I mean, but exactly context matters.

513

: 00:29:24

is a coffee shop.

514

: 00:29:25

Your name is John.

515

: 00:29:27

But the LinkedIn top voice does crack me up.

516

: 00:29:29

Can I just say?

517

: 00:29:30

Yes.

518

: 00:29:31

I know you are LinkedIn top voice.

519

: 00:29:33

lot of, a lot of you guys commenting were LinkedIn top voices.

520

: 00:29:35

I was never privy or fortunate to be offered the top voice, but I will say this.

521

: 00:29:41

It got to the point where I love that it was a top voice because, because some of those

people that got it initially were innovators, if that makes sense.

522

: 00:29:53

Yes.

523

: 00:29:53

And then I started seeing top voices of people who just knew how to play the algo.

524

: 00:29:57

And that's why I think it diminished the value to me.

525

: 00:30:00

And I'm not diminishing any of you beautifuls, because I know all of you guys are

pre-linked.

526

: 00:30:03

But that's what destroyed it.

527

: 00:30:07

Right?

528

: 00:30:08

OK.

529

: 00:30:08

Absolutely.

530

: 00:30:09

And that's why the LinkedIn blue top voice, which we have a couple of people.

531

: 00:30:15

think at least one, know Melissa's here, people who have the blue top voice is very

different.

532

: 00:30:21

And that's where the top.

533

: 00:30:25

community voice really got gamified, diminished what it was intended to be.

534

: 00:30:31

And that's why it doesn't exist anymore.

535

: 00:30:33

And that's okay.

536

: 00:30:34

We move on.

537

: 00:30:36

I mean, I think the intention idea was good, but I think again, where there's a will,

there's a way to gamify and we will.

538

: 00:30:44

Absolutely.

539

: 00:30:45

Absolutely.

540

: 00:30:45

Of which I'm lazy.

541

: 00:30:46

So I did not gamify myself.

542

: 00:30:49

Did not play the game.

543

: 00:30:50

All right.

544

: 00:30:51

So speaking of playing the game and not, okay, this is for

545

: 00:30:54

This next one, guys.

546

: 00:30:57

This is, this is, OK, let's just do it.

547

: 00:31:00

All right.

548

: 00:31:01

Do you want to read it, Leslie?

549

: 00:31:02

Go for it.

550

: 00:31:03

and now I can barely see it.

551

: 00:31:05

So let me go to my computer.

552

: 00:31:08

I got it.

553

: 00:31:08

I'll read it.

554

: 00:31:09

Do you have it?

555

: 00:31:09

Because I can't see it right now.

556

: 00:31:11

No worries.

557

: 00:31:12

No worries.

558

: 00:31:12

OK, guys, here we go.

559

: 00:31:13

I'm going to move my mic a little bit back.

560

: 00:31:15

have to lean forward a little bit to read this.

561

: 00:31:17

Oh, wait.

562

: 00:31:17

I have glasses.

563

: 00:31:18

I forgot I have glasses.

564

: 00:31:19

I don't have to do.

565

: 00:31:20

Well, good job.

566

: 00:31:22

Oh no, but I have to read like this because of my bifocals.

567

: 00:31:25

Let's not do that.

568

: 00:31:26

ready.

569

: 00:31:28

As wildfires, sorry, me, me, me, me, As wildfires continue to devastate parts of

California, my thoughts are with all those affected by this tragic crisis.

570

: 00:31:40

It's a reminder of how deeply interconnected we all are.

571

: 00:31:43

And I sincerely hope for swift recovery for those impacted.

572

: 00:31:49

Amidst these challenging times,

573

: 00:31:51

I'm also reaching out to you to share that our team is actively exploring hiring by blah

blah blah, a director of payroll.

574

: 00:31:59

Let's continue to support with each other through these difficult times and thank you in

advance for your interests or leads you might be able to offer.

575

: 00:32:06

I'm partial to this great team and company and other people whose houses have been burnt

down.

576

: 00:32:16

Okay.

577

: 00:32:17

So I mean, the cringe factor is very high because she's like tying two things together

that don't necessarily need to or maybe shouldn't be tied together.

578

: 00:32:34

So I think now maybe in her mind they were really interwoven, but she didn't put, get that

thought down.

579

: 00:32:43

She clearly was trying to draw attention with the first topic.

580

: 00:32:47

So there are times where I have to tell you the overwhelming comment on subreddit, and

this one was brought up a few times, was this should have been two posts.

581

: 00:32:58

Yes.

582

: 00:32:59

If she wanted to tie it together, she didn't do it well.

583

: 00:33:03

And she turned everyone off where you don't even want to finish reading it or even

comment.

584

: 00:33:09

It didn't make sense.

585

: 00:33:10

why?

586

: 00:33:11

So sometimes,

587

: 00:33:12

When we have two individual topics or even three, do three posts.

588

: 00:33:16

Don't shove it all in one because no one's going to read it anyway.

589

: 00:33:21

OK, so yes.

590

: 00:33:24

OK, so I am not diagnosable.

591

: 00:33:27

mean, I am not one to diagnose.

592

: 00:33:29

I don't have a background in that.

593

: 00:33:31

But this to me, when people keep tying the plight of someone else for their own personal

benefit reeks.

594

: 00:33:41

a little bit of like self-servingness.

595

: 00:33:46

It's it reeks of a little bit of narcissism, okay?

596

: 00:33:49

And I know that's not a proper term.

597

: 00:33:50

I know it's a blanket term.

598

: 00:33:51

know it's not and I'm not authorized under any circumstances.

599

: 00:33:54

But it is the, man, things are going wrong for people.

600

: 00:33:59

Okay, I know that's what I'm supposed to say.

601

: 00:34:01

And by the way, I'm hiring.

602

: 00:34:02

That's the way I read this.

603

: 00:34:04

And that's why I feel a touch of inauthenticity, a little self-servingness, you know, a

little touch of

604

: 00:34:10

Me, me, me, me, me.

605

: 00:34:12

And yeah, Eden, like one thing is not like the other, right?

606

: 00:34:18

But we see too much of that on LinkedIn.

607

: 00:34:20

And someone said it was virtue signaling.

608

: 00:34:25

So how would you suggest that we would maybe, other than two separate posts, how would you

suggest?

609

: 00:34:35

And even if it's two separate posts, let's talk about that.

610

: 00:34:38

Could it just simply that first paragraph, leave it be?

611

: 00:34:42

Yes.

612

: 00:34:46

I don't even see how to do it with the content that's provided, how to keep them

connected, keep them separate.

613

: 00:34:55

for sure.

614

: 00:34:56

And I think that happens a lot.

615

: 00:34:59

mean, a lot of times if you're scrolling through, I scroll on by when I'm, it's

disjointed.

616

: 00:35:07

It's not really connected.

617

: 00:35:09

And that's one of the things that particularly gets people onto LinkedIn Lunatics is a

highlight in the comments.

618

: 00:35:17

Their posts are highlighted when the, it's just.

619

: 00:35:21

How in the world did you connect these two topics in your head?

620

: 00:35:26

And I think this is another say it out loud moment or call a friend, phone a friend, read

it.

621

: 00:35:33

And then you'll hear it from someone else's perspective because I think all those little

thoughts in our head that tie it all together, they often don't get typed and written

622

: 00:35:44

down.

623

: 00:35:45

So we don't.

624

: 00:35:47

know how all those neurons were connecting in her head, or maybe weren't.

625

: 00:35:51

She was really trying to use a tragic thing that she thought would draw attention, and

then, by the way, I'm hiring.

626

: 00:35:59

I think it is the intention.

627

: 00:36:01

think in their heart, they were probably saying, look, there's going to be people in need.

628

: 00:36:05

And you know what?

629

: 00:36:06

Speaking of people in need, someone's probably looking for a job.

630

: 00:36:09

If you're looking for a job, I'm here to help you.

631

: 00:36:12

So I feel like, again, it's

632

: 00:36:16

Miss, miss, what's that called?

633

: 00:36:21

Directed.

634

: 00:36:22

Miss the line.

635

: 00:36:23

Maybe.

636

: 00:36:23

Yeah, it's the intention might have been pure.

637

: 00:36:26

The delivery was not right.

638

: 00:36:28

Right.

639

: 00:36:29

I mean, timing.

640

: 00:36:31

I remember when this was posted.

641

: 00:36:34

You know what?

642

: 00:36:34

At the time, if I was one of the people suffering there, I would have been like, OK, a job

at the moment is the last thing I'm thinking about.

643

: 00:36:44

I'm figuring out where to go tomorrow, where to put my head, where am I going to be able

to sleep, where am I getting food, where's all my stuff, I have nothing left.

644

: 00:36:54

So I'd be like, a job?

645

: 00:36:56

I didn't know I lost my job.

646

: 00:36:58

That might have been, so I don't think she was, I don't know who she thought she was

talking to, but it wasn't really the people who were suffering.

647

: 00:37:08

100%.

648

: 00:37:08

Okay, so you know what, Dr.

649

: 00:37:10

Kim, you just gave me an idea,

650

: 00:37:15

Man, I'm learning to speak English today.

651

: 00:37:17

I'm struggle-busting today.

652

: 00:37:20

People are suffering.

653

: 00:37:22

And by the way, I'm hiring.

654

: 00:37:23

is when you read your posts, if you can summarize it into one sentence or even have chat

GBT do it, or, know, if that is your synopsis, then you probably know that's not the right

655

: 00:37:35

post.

656

: 00:37:36

I think, I think if we distilled your post into one sentence and if that's the takeaway,

657

: 00:37:42

Maybe that's maybe you evaluate.

658

: 00:37:44

Maybe she did think this is a good idea.

659

: 00:37:48

Maybe she thinks with her perspective.

660

: 00:37:50

I'm sorry.

661

: 00:37:50

She it they male, female dog, cat, fish wrote that.

662

: 00:37:56

Okay.

663

: 00:37:57

Maybe that's where like a PS like, Hey, by the way, when you're ready, I am hiring and

I'll still be here when you need me.

664

: 00:38:08

Maybe that could have helped.

665

: 00:38:10

Again, you have to hear it from how the readers are hearing it, not how you're hearing it,

and that there's multiple perspectives of how people are gonna read this.

666

: 00:38:22

And you can't figure them all out.

667

: 00:38:25

You just have to be aware that, the way I read it is not the way other people are gonna

read it.

668

: 00:38:31

And I just need to sometimes add some thoughts or take out or ask a question like,

669

: 00:38:37

Hey, what do you think?

670

: 00:38:40

Yeah.

671

: 00:38:40

And I don't mean about that topic.

672

: 00:38:42

What do you think?

673

: 00:38:43

You know, but which are you going to get?

674

: 00:38:45

So am I supposed to respond to how people are suffering?

675

: 00:38:48

Am I supposed to go, oh, yes, please recruit me.

676

: 00:38:51

Oh, my gosh.

677

: 00:38:52

You just remind me of do thumbs up emoji.

678

: 00:38:55

Do you heart it?

679

: 00:38:55

Do you support it?

680

: 00:38:56

Like, do you haha that like, you know, like, like, so if you're thumbing up, is it thumbs

up?

681

: 00:39:01

Oh, yay for the fire.

682

: 00:39:02

Like

683

: 00:39:04

Yeah, I think that you're so right.

684

: 00:39:07

And by the way, Monica, nice to meet you.

685

: 00:39:09

Yeah, people often like try to do a hook.

686

: 00:39:15

but but when the hook is so off, just like the first guy that it was all about the Gucci

and the Rolex, obviously trying to hook people in or hook in Rolex and Gucci to notice his

687

: 00:39:26

post.

688

: 00:39:28

And if the hook is so disconnected, then you're unhooking.

689

: 00:39:33

because I'm going to read the next paragraph and be like, OK, you hooked me in and now

you're on a totally different topic.

690

: 00:39:40

Yes.

691

: 00:39:41

Yes.

692

: 00:39:42

Yes.

693

: 00:39:42

I'm loving all the comments through you guys.

694

: 00:39:45

like, I love Holly Price.

695

: 00:39:49

He said, I hate Apple auto correct.

696

: 00:39:51

I turned mine off and now I'm missing Apple auto correct.

697

: 00:39:57

Yes.

698

: 00:39:57

So OK, guys.

699

: 00:39:58

So when in doubt and you're trying to stretch something.

700

: 00:40:01

OK.

701

: 00:40:02

In general, think the rule of thumb and you tell me and let's let's let's let's let's

let's know on this right here.

702

: 00:40:08

Leslie is.

703

: 00:40:11

When in doubt and you're trying to connect two things like two situations, like something

devastating with your self intention of whatever goal, if they don't align, my suggestion

704

: 00:40:23

is guys, do we thumbs like let's go with applause.

705

: 00:40:27

Do you go ahead and post it or do you a ha ha and say hell no.

706

: 00:40:31

So guys.

707

: 00:40:32

I would love to see reaction on this.

708

: 00:40:34

Give us an applause if you're like, yeah.

709

: 00:40:38

How's the wedding?

710

: 00:40:39

I'm in the hell no category.

711

: 00:40:43

Ha ha.

712

: 00:40:43

Let's give us a ha ha.

713

: 00:40:45

Let's go with a.

714

: 00:40:48

And we've got even other people have been chiming in like Charles.

715

: 00:40:52

Philip is here.

716

: 00:40:53

Phillips is here.

717

: 00:40:54

Thank you.

718

: 00:40:55

Robert Berry is here.

719

: 00:40:58

So good to see you.

720

: 00:41:00

my gosh, am I that far behind on comments?

721

: 00:41:02

my God, guys, I'm trying to keep up, sorry.

722

: 00:41:06

Hey, Crystal.

723

: 00:41:07

makes things happen.

724

: 00:41:08

Love it.

725

: 00:41:11

The hook matters.

726

: 00:41:13

And Robert Berry knows how to write a great hook.

727

: 00:41:16

Yeah, he does.

728

: 00:41:17

But if you're going to hook me in, make sure you're hooking me in for that.

729

: 00:41:23

However you hooked me.

730

: 00:41:26

it needs to continue and now go deeper with whatever that hook was.

731

: 00:41:30

But if it's disjointed, probably, wait, you just hooked me in, and now you're not

delivering.

732

: 00:41:38

Switch and bait.

733

: 00:41:38

Bait and switch.

734

: 00:41:39

Yes.

735

: 00:41:40

Yes.

736

: 00:41:40

I couldn't think of those words.

737

: 00:41:43

Charles, real quick.

738

: 00:41:44

Hi.

739

: 00:41:44

Good to see you.

740

: 00:41:46

Closed captioning.

741

: 00:41:46

I believe YouTube has closed captioning.

742

: 00:41:48

I thought LinkedIn, we should have it.

743

: 00:41:50

It may not be for live streams, but I do know YouTube typically will do it.

744

: 00:41:55

So check that out.

745

: 00:41:57

If you don't see it, let me know because I will check the settings in YouTube and I will

make sure they'll make sure cap of auto captioning.

746

: 00:42:06

Man, Leslie, I'm struggling.

747

: 00:42:09

But no, but the closed captioning LinkedIn, you're right.

748

: 00:42:12

It comes through the recording.

749

: 00:42:14

They don't do it live.

750

: 00:42:16

So go to YouTube.

751

: 00:42:17

Then YouTube has closed captioning live, which is great.

752

: 00:42:23

I love that auto correct doesn't speak Southern.

753

: 00:42:27

Wait, wait.

754

: 00:42:27

Okay.

755

: 00:42:28

Who's LinkedIn?

756

: 00:42:29

Do you know who this LinkedIn user is?

757

: 00:42:30

I've been, let me, let me double check on here.

758

: 00:42:33

I'm so behind.

759

: 00:42:35

I'm behind and I lost wherever that comment.

760

: 00:42:38

now I can scroll up as most people don't know.

761

: 00:42:42

Like we're on Restream and I don't know Restream.

762

: 00:42:45

I'm one of those that get caught in my bubble of like, you know, I use StreamYard so I

don't know where all the controls are.

763

: 00:42:53

no.

764

: 00:42:53

Hey girl.

765

: 00:42:55

Okay.

766

: 00:42:55

So we've got some, okay.

767

: 00:42:57

Look at what 1142.

768

: 00:43:00

I don't know how this time flew by.

769

: 00:43:02

I know.

770

: 00:43:03

I know.

771

: 00:43:03

We said that we didn't want to go more than 40 minutes.

772

: 00:43:05

I do want to give some no.

773

: 00:43:07

this was this is a I'm so far behind on comments.

774

: 00:43:11

My apologies.

775

: 00:43:11

This this was based on the applause or the haha.

776

: 00:43:16

And everyone's like, hell no.

777

: 00:43:17

Hell no.

778

: 00:43:18

And look at all the haha's.

779

: 00:43:20

All the haha's.

780

: 00:43:22

Oh, come on, kids.

781

: 00:43:23

Oh, my God.

782

: 00:43:24

Look at Robert Berry's great comment.

783

: 00:43:26

I'm like a fisherman.

784

: 00:43:27

Once I've got you hooked, I have you to reel you in.

785

: 00:43:31

You do.

786

: 00:43:32

You know what?

787

: 00:43:32

He's the expert at it.

788

: 00:43:34

I never have walked like away from one of his posts.

789

: 00:43:39

I'm there till the end, even if I have to go somewhere and I'm late.

790

: 00:43:43

Well, here's the thing about Robert.

791

: 00:43:44

And I will say, I know nothing about the world of auditing.

792

: 00:43:47

I actually don't give two craps about it.

793

: 00:43:48

But because the way Robert writes and the way that he makes it more universal themes that

794

: 00:43:54

Yes, he's talking to his audience, but I can take a nugget or two, right?

795

: 00:44:00

that I asked.

796

: 00:44:01

So Robert, kudos to you, sir.

797

: 00:44:02

Weiwei, I applaud you.

798

: 00:44:05

Me too.

799

: 00:44:05

And then Stephen makes a great point about hooks.

800

: 00:44:08

Like they're usually short and catchy.

801

: 00:44:11

The more complex you make them, the more they are likely to lose their intent.

802

: 00:44:15

Absolutely.

803

: 00:44:16

And same thing with a post.

804

: 00:44:20

And that's why everyone plays around with like how you format your posts.

805

: 00:44:25

We have to remember it's not spoken, even though in our heads we hear the voice.

806

: 00:44:30

It's not spoken unless you turn it into a video as well.

807

: 00:44:36

100%.

808

: 00:44:36

Oh my gosh, guys, this is like, oh my gosh.

809

: 00:44:39

This is like so many different like comments and support for one another.

810

: 00:44:44

If you guys don't know each other.

811

: 00:44:46

Please all connect with one another, although there's a lot of friends in the mix.

812

: 00:44:49

But just thank you for supporting the kickoff of LinkedIn Lunatics.

813

: 00:44:53

I'm so happy.

814

: 00:44:55

I know.

815

: 00:44:55

We love it.

816

: 00:44:56

We're so appreciative.

817

: 00:44:58

It's a Saturday.

818

: 00:44:59

We want to have more fun.

819

: 00:45:00

But we're still on LinkedIn.

820

: 00:45:02

So we're still going to talk about our ideas, the lessons learned.

821

: 00:45:07

And we want to learn from you as well and hear your perspectives.

822

: 00:45:11

Because there's a lot of different perspectives when we read these posts.

823

: 00:45:14

That's the whole point.

824

: 00:45:16

to really understand the angles.

825

: 00:45:19

Yes.

826

: 00:45:20

So guys, kindly like and subscribe.

827

: 00:45:23

It really does help us.

828

: 00:45:24

I know you hear that all the time, but we just are.

829

: 00:45:27

We have nine people on YouTube following us.

830

: 00:45:29

So you guys, can we help give a little love to YouTube and just like hit that little

subscribe button and that little like after today's episode.

831

: 00:45:36

We'd really appreciate it because this is, I think we're not getting paid to do this.

832

: 00:45:41

This is actually just a labor of fun love, right?

833

: 00:45:44

Definitely.

834

: 00:45:46

And it's not even like labor.

835

: 00:45:48

It's fun, love, and we want to share it every other Saturday.

836

: 00:45:52

And speaking of share, please, please, please, if you guys see an article, if you see a

post on LinkedIn where you're just kind of like, OK, let's, let's, let's, that'd a perfect

837

: 00:46:04

LinkedIn lunatics.

838

: 00:46:06

Yeah, please, please, please, like share it, DM us.

839

: 00:46:10

We might use it.

840

: 00:46:12

And like I said, it may not always be me and Leslie up here.

841

: 00:46:17

Yeah.

842

: 00:46:18

Right.

843

: 00:46:19

by all means.

844

: 00:46:20

of them may end up here.

845

: 00:46:21

So.

846

: 00:46:23

Exactly.

847

: 00:46:24

So.

848

: 00:46:25

So this is me forgetting to do a caption in real time.

849

: 00:46:28

Hold on.

850

: 00:46:32

And share your.

851

: 00:46:35

We'll get like, you know, tighten our little system and plans for the next show.

852

: 00:46:41

But this was fun.

853

: 00:46:43

I just want to say thank you to each one of you that showed up.

854

: 00:46:46

Anyone who's watching it during the replay, I hope you had fun.

855

: 00:46:50

Like that's really the point.

856

: 00:46:52

But leave you with a few thoughts and a few tips that you can implement next time.

857

: 00:46:57

And because we don't want any of you to end up in LinkedIn Lunatics on subreddit.

858

: 00:47:02

That's our goal.

859

: 00:47:03

That is our goal.

860

: 00:47:04

Thank you.

861

: 00:47:05

And if you do end up, that's okay, guys.

862

: 00:47:07

We're here to defend and or maybe offer opportunities to maybe evolve the post.

863

: 00:47:15

Great point.

864

: 00:47:16

Okay, well everyone, thank you so very much.

865

: 00:47:19

Lessie, you rock.

866

: 00:47:20

I love you like a love song, baby.

867

: 00:47:22

And I couldn't think of anyone else that would be better at this than you.

868

: 00:47:26

So thank you for joining.

869

: 00:47:28

Thank you.

870

: 00:47:29

for trusting that we can do this.

871

: 00:47:32

I trust you.

872

: 00:47:33

I was scared, but I trust you now.

873

: 00:47:37

Infamous last words.

874

: 00:47:39

Bye, Lessie.

875

: 00:47:40

All right, guys.

876

: 00:47:41

See you guys in two weeks.

877

: 00:47:42

We are a bi-weekly show.

878

: 00:47:43

So not next week, but the week after.

879

: 00:47:46

See ya!

880

: 00:47:48

Bye bye.

881

: 00:48:20

you